| Philosophy | Burger King celebrated International Hamburger Day in Guatemala in a different way with a daring action: dozens of Burger King delivery drivers went out to chase the orders coming out of the competitors' restaurants to reach the destination at the same time. In this way, in addition to receiving the order, people could receive something even better: a Whopper menu. This campaign by the Guatemalan agency Publicidad Comercial MullenLowe, recently won the Grand Prix in the Digital category at AdForum's PHNX Awards. |