| Title | Did You Mean Whopper? |
| Agency | Publicidad Comercial MullenLowe Guatemala |
| Campaign | Did you mean Whopper? |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2021 / 5 |
| Product | Whopper |
| Business Sector | Restaurants & Fast Food |
| Story | MAY 28TH, INTERNATIONAL HAMBURGER DAY. A DAY WHERE YOU CAN’T EAT ANYTHING ELSE. A DAY THAT’S BECOME A PRICE WAR. SO WHILE EVERYONE WAS SPENDING IN OFFERS AND LOWERING PRICES... THE KING JUST LET HIM BE FOUND. EVERY TIME SOMEONE SEARCHED FOR SOMETHING ELSE TO EAT… THEY FOUND A WHOPPER IN JUST TWO HOURS: 5.2% CTR (*2% ABOVE AVERAGE), 18% RISE IN WEBSITE TRAFFIC, 20.3%INCREASE ON E-COMMERCE SALES, 0% DISCOUNT ON OUR PRODUCTS |
| Media Type | Case Study |
| Brand Manager | Lourdes Safié |
| Executive Creative Director | Rodrigo Costas Ferreira |
| Digital Manager | Mario Limon |
| Creative Director | Marielos Soch |
| Editor | Daniel Castro |
| Designer | Carlos Vásquez |
| Copywriter | Daniela Archila |