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D&AD Awards

Creative Award
London, United Kingdom

2017 D&AD Awards Award Winners

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2017 D&AD - Black Pencil - Technological Innovation
Digital Design

The First Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Technological Innovation
AWARD: Black Pencil
ADVERTISER: Dot Incorporation

2017 D&AD - Black Pencil - TV Commercials 121-240 seconds
Film Advertising

We're The Superhumans - Rio Paralympics 2016 Trailer

AGENCY: 4Creative
BRAND: Rio Paralympics
CATEGORY: TV Commercials 121-240 seconds
AWARD: Black Pencil
ADVERTISER: Channel 4

2017 D&AD - Black Pencil - Public Affairs Campaign
PR

Meet Graham

AGENCY: Clemenger BBDO Melbourne
BRAND: Transport Accident Commission
CATEGORY: Public Affairs Campaign
AWARD: Black Pencil
ADVERTISER: Transport Accident Commission

2017 D&AD - Wood Pencil - Trade Show & Exposition Design
Spatial & Experiential Design

MT Ex 3331

AGENCY: iyamadesign inc
BRAND: Kamoi kakoshi
CATEGORY: Trade Show & Exposition Design
AWARD: Wood Pencil
ADVERTISER: Kamoi kakoshi

2017 D&AD - Graphite Pencil - Sustainable Product Design
Product Design

Sustainable Wool Runner

BRAND: Allbirds
CATEGORY: Sustainable Product Design
AWARD: Graphite Pencil
ADVERTISER: Allbirds

2017 D&AD - Yellow Pencil - Integrated Graphics
Graphic Design

Life is Electric

AGENCY: Dentsu Inc.
BRAND: Panasonic
CATEGORY: Integrated Graphics
AWARD: Yellow Pencil
ADVERTISER: Panasonic

2017 D&AD - Yellow Pencil - Integrated/Large Business (over 500 employees)
Integrated & Collaborative

The boys

AGENCY: Clemenger BBDO Melbourne
BRAND: Bonds
CATEGORY: Integrated/Large Business (over 500 employees)
AWARD: Yellow Pencil
ADVERTISER: Bonds

2017 D&AD - Yellow Pencil - Innovative Use of Technology
Digital Marketing

The Next Rembrandt

AGENCY: J. Walter Thompson Amsterdam
BRAND: ING Bank
CATEGORY: Innovative Use of Technology
AWARD: Yellow Pencil
ADVERTISER: ING Bank

2017 D&AD - Yellow Pencil - Writing for Film Advertising
Writing for Advertising

Dillan

AGENCY: TBWA\Media Arts Lab
BRAND: Apple
CATEGORY: Writing for Film Advertising
AWARD: Yellow Pencil
ADVERTISER: Apple Inc.

2017 D&AD - Yellow Pencil - Gaming
Branded Content & Entertainment

SEA HERO QUEST

AGENCY: Saatchi & Saatchi
BRAND: Deutsche Telekom
CATEGORY: Gaming
AWARD: Yellow Pencil
ADVERTISER: Deutsche Telekom AG

2017 D&AD - Yellow Pencil - Direct Innovation
Direct

The Swedish Number (132s)

AGENCY: Ingo
BRAND: The Swedish Tourist Council
CATEGORY: Direct Innovation
AWARD: Yellow Pencil
ADVERTISER: The Swedish Tourist Council

2017 D&AD - Yellow Pencil - Innovative Media
Integrated & Collaborative

The Swedish Number (132s)

AGENCY: Ingo
BRAND: The Swedish Tourist Council
CATEGORY: Innovative Media
AWARD: Yellow Pencil
ADVERTISER: The Swedish Tourist Council

2017 D&AD - Yellow Pencil - Direct Acquisition & Retention
Direct

The Swedish Number (132s)

AGENCY: Ingo
BRAND: The Swedish Tourist Council
CATEGORY: Direct Acquisition & Retention
AWARD: Yellow Pencil
ADVERTISER: The Swedish Tourist Council

2017 D&AD - Yellow Pencil - Use of Direct
Media

The Swedish Number (132s)

AGENCY: Ingo
BRAND: The Swedish Tourist Council
CATEGORY: Use of Direct
AWARD: Yellow Pencil
ADVERTISER: The Swedish Tourist Council

2017 D&AD - Yellow Pencil - Animation & Illustration for Digital Marketing
Crafts for Advertising

Make A Masterpiece

AGENCY: Goodby Silverstein & Partners
BRAND: Adobe
CATEGORY: Animation & Illustration for Digital Marketing
AWARD: Yellow Pencil
ADVERTISER: Adobe Systems, Inc.

2017 D&AD - Yellow Pencil - Use of Social
Media

Manboobs

AGENCY: DAVID
BRAND: Breast Cancer
CATEGORY: Use of Social
AWARD: Yellow Pencil
ADVERTISER: MACMA

2017 D&AD - Yellow Pencil - Digital Installations
Digital Design

The Field Trip To Mars

AGENCY: McCann Worldgroup
BRAND: Lockheed Martin
CATEGORY: Digital Installations
AWARD: Yellow Pencil
ADVERTISER: Lockheed Martin

2017 D&AD - Yellow Pencil - Innovative Use of Technology
Digital Marketing

The Field Trip To Mars

AGENCY: McCann Worldgroup
BRAND: Lockheed Martin
CATEGORY: Innovative Use of Technology
AWARD: Yellow Pencil
ADVERTISER: Lockheed Martin

2017 D&AD - Yellow Pencil - Typography for Advertising
Crafts for Advertising

Typevoice

AGENCY: OgilvyOne Worldwide
BRAND: The Webby Award
CATEGORY: Typography for Advertising
AWARD: Yellow Pencil
ADVERTISER: The Webby Award

2017 D&AD - Yellow Pencil - Inclusive Product Design
Product Design

The First Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Inclusive Product Design
AWARD: Yellow Pencil
ADVERTISER: Dot Incorporation