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The Loeries

Creative Award
Johannesburg, South Africa

2018 The Loeries Award Winners

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2018 Loerie Awards - Grand Prix - Branded Content Video – Series - Type A
Film

The World's First Baby Marathon Episode 1

AGENCY: OgilvyOne Johannesburg
BRAND: Huggies
CATEGORY: Branded Content Video – Series - Type A
AWARD: Grand Prix
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Grand Prix - Branded Content Video – Series - Type A
Film

The World's First Baby Marathon Trailer

AGENCY: OgilvyOne Johannesburg
BRAND: Huggies
CATEGORY: Branded Content Video – Series - Type A
AWARD: Grand Prix
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Grand Prix - Tactical use of Newspaper - Type A
Print Communication

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: Tactical use of Newspaper - Type A
AWARD: Grand Prix
ADVERTISER: Nando's

2018 Loerie Awards - Grand Prix - Branded Content Radio & Audio - Type A
Radio & Audio

The Highway Gallery

AGENCY: TBWA\RAAD
BRAND: Louvre Abu Dhabi
CATEGORY: Branded Content Radio & Audio - Type A
AWARD: Grand Prix
ADVERTISER: Louvre Abu Dhabi

2018 Loerie Awards - Grand Prix - Digital Integrated Campaign - Type B
Digital & Interactive Communication

2 Minute Shower Songs

AGENCY: King James
BRAND: Sanlam
CATEGORY: Digital Integrated Campaign - Type B
AWARD: Grand Prix
ADVERTISER: Sanlam

2018 Loerie Awards - Grand Prix - Identity Programmes - Type B
Communication Design

Fear And Fantasy Festival

AGENCY: TBWA\Istanbul
BRAND: Fear Fantasy Festival
CATEGORY: Identity Programmes - Type B
AWARD: Grand Prix
ADVERTISER: Fear Fantasy Festival

2018 Loerie Awards - Grand Prix - Integrated Campaign - Integrated Multimedia Type B
Integrated Campaign

Lucky Face

AGENCY: Impact BBDO
BRAND: La Libanaise Des Jeux
CATEGORY: Integrated Campaign - Integrated Multimedia Type B
AWARD: Grand Prix
ADVERTISER: La Libanaise des Jeux

2018 Loerie Awards - Craft gold - Animation - Type B
Film

Snow

AGENCY: FCB Durban
BRAND: Cerebos
CATEGORY: Animation - Type B
AWARD: Craft gold
ADVERTISER: Cerebos

2018 Loerie Awards - Campaign Gold - Integrated Campaign - Integrated Multimedia Type B
Integrated Campaign

The World's First Baby Marathon Episode 1

AGENCY: OgilvyOne Johannesburg
BRAND: Huggies
CATEGORY: Integrated Campaign - Integrated Multimedia Type B
AWARD: Campaign Gold
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Campaign Gold - Data Driven Campaign - Type B
Digital & Interactive Communication

The World's First Baby Marathon Trailer

AGENCY: The Star Film Company
BRAND: Huggies
CATEGORY: Data Driven Campaign - Type B
AWARD: Campaign Gold
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Campaign Gold - ntegrated Campaign - Integrated Multimedia Type B
Integrated Campaign

The World's First Baby Marathon Trailer

AGENCY: OgilvyOne Johannesburg
BRAND: Huggies
CATEGORY: ntegrated Campaign - Integrated Multimedia Type B
AWARD: Campaign Gold
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Campaign Gold - Data Driven Campaign - Type B
Digital & Interactive Communication

The World’s First Baby Marathon Episode 2

AGENCY: The Star Film Company
BRAND: Huggies
CATEGORY: Data Driven Campaign - Type B
AWARD: Campaign Gold
ADVERTISER: Kimberly-Clark Worldwide, Inc.

2018 Loerie Awards - Campaign Gold - Effective Creativity - Previous Winner
Effective Creativity

Absolut One Source - Africa on Fire

AGENCY: Native VML
BRAND: Absolut Vodka
CATEGORY: Effective Creativity - Previous Winner
AWARD: Campaign Gold
ADVERTISER: The Absolut Company

2018 Loerie Awards - Craft gold - Production Design - Type B
Film

Do Movies Right!

AGENCY: FoxP2
BRAND: Ster-Kinekor
CATEGORY: Production Design - Type B
AWARD: Craft gold
ADVERTISER: Ster-Kinekor

2018 Loerie Awards - Campaign Gold - Mixed-Media Campaign - Type B
Communication Design

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: Mixed-Media Campaign - Type B
AWARD: Campaign Gold
ADVERTISER: Nando's

2018 Loerie Awards - Gold - Single Medium Element - Type B
Media Innovation

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: Single Medium Element - Type B
AWARD: Gold
ADVERTISER: Nando's

2018 Loerie Awards - Campaign Gold - PR Campaign - Type B
PR & Media Communication

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: PR Campaign - Type B
AWARD: Campaign Gold
ADVERTISER: Nando's

2018 Loerie Awards - Gold - Internet Video – above 30s - Type A
Film

Return to Chapman's Peak

AGENCY: Net#work BBDO
BRAND: Mercedes-Benz
CATEGORY: Internet Video – above 30s - Type A
AWARD: Gold
ADVERTISER: Daimler AG

2018 Loerie Awards - Campaign Gold - Newspaper Advertising - Type A
Print Communication

2 Minute Shower Songs

AGENCY: King James
BRAND: Sanlam
CATEGORY: Newspaper Advertising - Type A
AWARD: Campaign Gold
ADVERTISER: Sanlam

2018 Loerie Awards - Campaign Gold - Internet & Mobile Audio Commercials - Type A
Radio & Audio

2 Minute Shower Songs

AGENCY: King James
BRAND: Sanlam
CATEGORY: Internet & Mobile Audio Commercials - Type A
AWARD: Campaign Gold
ADVERTISER: Sanlam