2011 Cannes Lions International Festival of Creativity Award Winners
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Write the Future (180 sec)
AGENCY:
Wieden + Kennedy Amsterdam
BRAND:
Nike
CATEGORY:
Clothing, footwear & accessories
AWARD:
Grand Prix
ADVERTISER: Nike
After Hours Athlete
AGENCY:
Droga5
BRAND:
Puma
CATEGORY:
Direction
AWARD:
Grand Prix
ADVERTISER: Puma
The Response Campaign
AGENCY:
Wieden + Kennedy
BRAND:
Old Spice
CATEGORY:
Digitally Led Integrated Campaigns
AWARD:
Grand Prix
ADVERTISER: Procter & Gamble
Decode Jay-Z with Bing
AGENCY:
Droga5
BRAND:
Bing
AWARD:
Integrated Grand Prix
ADVERTISER: Microsoft
Pay With a Tweet
AGENCY:
R/GA
BRAND:
Innovative Thunder
CATEGORY:
Viral Marketing
AWARD:
Grand Prix
ADVERTISER: Innovative Thunder
See the Person
AGENCY:
Leo Burnett
BRAND:
Scope
AWARD:
Grand Prix for Good
ADVERTISER: Scope
The Wilderness Downtown
AGENCY:
Chris Milk
BRAND:
Google & HTML5
CATEGORY:
Publications & media
AWARD:
Grand Prix
ADVERTISER: Google
Break Up (Board)
AGENCY:
Clemenger BBDO Melbourne
BRAND:
National Australia Bank
CATEGORY:
Financial services, including investor relations & corporate finance
AWARD:
Grand Prix
ADVERTISER: National Australia Bank
School Land
AGENCY:
J. Walter Thompson España
BRAND:
UNICEF
CATEGORY:
Community Applications
AWARD:
Bronze Lion
ADVERTISER: UNICEF
Decode Jay-Z with Bing
AGENCY:
Droga5
BRAND:
Bing
CATEGORY:
Stunts & live advertising
AWARD:
Grand Prix
ADVERTISER: Microsoft
The American Takeover
AGENCY:
McCann Worldgroup Romania
BRAND:
Rom
CATEGORY:
Best temporary in-store displays in a promotional campaign
AWARD:
Grand Prix
ADVERTISER: Kandia-Excelent
The American Takeover
AGENCY:
McCann Worldgroup Romania
BRAND:
Rom
CATEGORY:
Direct
AWARD:
Grand Prix
ADVERTISER: Kandia-Excelent
Speed Camera Lottery
AGENCY:
Nord DDB STO
BRAND:
Volkswagen
AWARD:
Titanium Lion
ADVERTISER: Volkswagen
Smell Like A Man
AGENCY:
Wieden + Kennedy
BRAND:
Old Spice
AWARD:
Creative Effectiveness Lion
ADVERTISER: Procter & Gamble
Responses
AGENCY:
Wieden + Kennedy
BRAND:
Old Spice
CATEGORY:
Viral video
AWARD:
Gold Lion
ADVERTISER: Procter & Gamble
JSbeals
AGENCY:
Wieden + Kennedy
BRAND:
Old Spice
CATEGORY:
Best Copywriting
AWARD:
Gold Lion
ADVERTISER: Procter & Gamble
Smell Like A Man
AGENCY:
Wieden + Kennedy
BRAND:
Old Spice
AWARD:
Gold Integrated Lion
ADVERTISER: Procter & Gamble
Slow Motion
AGENCY:
Clemenger BBDO Melbourne
BRAND:
Carlton Natural
CATEGORY:
Alcoholic drinks
AWARD:
Gold Lion
ADVERTISER: Foster's Group Limited
Speed Tests
AGENCY:
BBH New York
BRAND:
Chrome
CATEGORY:
Internet film
AWARD:
Gold Lion
ADVERTISER: Google
Write the Future (180 sec)
AGENCY:
Wieden + Kennedy Amsterdam
BRAND:
Nike
CATEGORY:
Script
AWARD:
Gold Lion
ADVERTISER: Nike
