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1
SiriusXM - A Life In Sound
Stunning work from Uncommon for SiriusXM that emotes a life through music.
| Title | A Life In Sound |
| Agency | Uncommon Creative Studio |
| Campaign | A Life In Sound |
| Advertiser | SIRIUSXM |
| Brand | SiriusXM |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Production Company | So....ch Subscribers Only |
| Director | ..m G...ig Subscribers Only |
| Founder | ..m N..h Subscribers Only |
| Founder | S...y Ca....ll Subscribers Only |
| Director of Photography (DOP) | C...se I...n Subscribers Only |
2
Visit California - The Ultimate Playground
New campaign from Visit California's AOR, The Shipyard, beautifully highlighting all that California has to offer.
| Title | The Ultimate Playground |
| Agency | The Shipyard |
| Campaign | Let’s Play |
| Advertiser | Visit California |
| Brand | Visit California |
| Posted | March 2024 |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Network | Worldwide Partners, Inc. |
| Chief Creative Officer | D...d So.....an Subscribers Only |
| Executive Creative Director | K...y K...ts Subscribers Only |
| Creative Director | J..n R...er Subscribers Only |
| Executive Producer | ..z R..s Subscribers Only |
| Assistant Producer | B..t B...le Subscribers Only |
| EVP | T...y H....ey Subscribers Only |
| Group Account Director | T...y H....ey Subscribers Only |
| Account Supervisor | Mi....le Mc....sh Subscribers Only |
| Planning Director | C..i B...e Subscribers Only |
| Production Company | C...ar Subscribers Only |
| Director | Z..h M..h Subscribers Only |
| Production Company Producer | M....le A...tt Subscribers Only |
| Production Designer | J...n Ki.....ay Subscribers Only |
| Photography / Illustration | E...y R...er Subscribers Only |
| Editing Company | U...n Subscribers Only |
| Editor | J..o Gr....th Subscribers Only |
| Music Producer | C....ty ..n H...e ..n H...e Subscribers Only |
| Post Production | Pa.....ent Subscribers Only |
| CG | P....ip I...o Subscribers Only |
| Art Director | K...n L...ns Subscribers Only |
| ACD | K...n L...ns Subscribers Only |
| Copywriter | M....sa T...as Subscribers Only |
| Account Director | R...el S....ey Subscribers Only |
| Producer | ..e R..s Subscribers Only |
| Music Director | ..m W...er Subscribers Only |
| Producer | W..l Je.....rse Subscribers Only |
| Audio | M...s Zi....ik Subscribers Only |
3
Campbell Company of Canada - Campbell’s pAIntings
Campbell's builds on Andy Warhol's famous soup cans art to see what today's AI can do with the brand's iconic packaging - with some pretty astonishing results. Creative through Zulu Alpha Kilo in Toronto.
| Title | Campbell’s pAIntings |
| Agency | Zulu Alpha Kilo |
| Campaign | Campbell’s pAIntings |
| Advertiser | Campbell's |
| Brand | Campbell Company of Canada |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Length | |
| Agency | Zulu Alpha Kilo |
| Creative Chairman | ..k M...eh Subscribers Only |
| Chief Creative Officer | B...n M...ay Subscribers Only |
| Chief Creative Officer | J...y G...er Subscribers Only |
| Associate Creative Director | M....el Ro....uk Subscribers Only |
| Art Director | M....el Ro....uk Subscribers Only |
| Associate Creative Director | M...o B...ar Subscribers Only |
| Copywriter | M...o B...ar Subscribers Only |
| Account Manager | A...sa G....an Subscribers Only |
| Executive Director | S..n B..l Subscribers Only |
| Technology | S..n B..l Subscribers Only |
| Strategy Team | A...ra S....rt .e P..�a Subscribers Only |
| Agency Producer | ..a St.....ka Subscribers Only |
| Agency Producer | S...en C...k Subscribers Only |
| Media Agency | S...k F....ry Subscribers Only |
| Media Team | Ch.....na Fa....er Subscribers Only |
| Media Team | D...on ..m Subscribers Only |
| Media Team | V...n ..a Subscribers Only |
| Post | Z....ot Subscribers Only |
| Production Company | Z....ot Subscribers Only |
| Post | L..a H...dy Subscribers Only |
| Post | S...h D...s Subscribers Only |
| Online Producer | L..a H...dy Subscribers Only |
| Sound Design Company | Z....ot Subscribers Only |
| Studio | Z....ot Subscribers Only |
| Production Artist | M..a Lu....ch Subscribers Only |
| Executive Strategy Director | H....er S...l Subscribers Only |
| Public Relations | s..R Subscribers Only |
| PR | S...a P....ar Subscribers Only |
| PR | A...en O�.....livan Subscribers Only |
| PR | N...ta Sh.....ani Subscribers Only |
| Editor | O..n Mi....ls Subscribers Only |
| Mix Engineer | O..n Mi....ls Subscribers Only |
| Studio Manager | S...ra N..o Subscribers Only |
| Studio Manager | H...y E....io Subscribers Only |
4
Decathlon - Ready to Play?
The UK's AMV BBDO partners with Wolff Olins on a 360 integrated rebrand for sports brand Decathlon, reframing the company's position as 'Ready to Play'.
| Title | Ready to Play? |
| Agency | AMV BBDO |
| Campaign | Ready to Play? |
| Advertiser | Decathlon |
| Brand | Decathlon |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Leisure & Sport Equipment |
| Philosophy | Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio and the omnichannel experience. Since its creation in 1976, Decathlon has catered to pros and beginners alike - the company designs for all sports, all people and all levels. But despite the scale of the business, its brand voice wasn’t carrying it well enough into the hearts of customers or future audiences. With the appointment of Barbara Martin Coppola as Global Chief Executive Officer of Decathlon in 2022, Wolff Olins was briefed as trusted brand transformation partner to support the new business strategy of shifting Decathlon from a French retailer to a future-fit global sports brand. Move people through the wonders of sport With the Sports category changing rapidly in line with consumer trends, the question at the centre of the strategic approach was: what role does sport play in our lives? Insights showed that people's love for sport is not tied into the winning, but in the enjoyment and wellness it brings. This led to the development of a new purpose for the organisation: ‘to move people through the wonders of sport’, with the entire brand strategy anchored around the idea of wonder. Wonder as the promise of amplifying all the emotions of sport; enjoyment, connection, adventure. Celebrating movement, participation and progress. An invitation for people to play their way, on their terms. The new Decathlon brand platform is rooted in its new positioning ‘make sport yours’; enabling everyone to embrace sport on their own terms and live happier, healthier lives. Breaking away from the category’s traditional focus on perfection and injecting a sense of play and enjoyment back into sport. Design for Wonder The Wolff Olins team streamlined a portfolio of 85 brands into one unified brand: Decathlon. This supported the design of a desirable, expressive visual identity that positions Decathlon as a maker, not just a retailer. This included revitalising the iconic blue, celebrating the iconic, heritage wordmark and introducing the new brand icon: L’Orbit. L’Orbit is an expression of the brand’s purpose; conveying movement and circularity, with a strong angle inspired by the iconic wordmark and a peak representing its connection to outdoor sporting activities. It will now feature prominently on all products, from play to pro, signalling a new narrative for sport. The wider identity system is designed to work effortlessly across all channels. A new voice, art direction, motion, iconography is brought together with a bespoke typeface: Decathlon Sans. Inspired by the iconic Avant Garde wordmark of the 1970s, Decathlon Sans is both expressive and technical in its details and design, making it impactful wherever it is met. A motion system brings the Orbit to life, working across animated type, imagery, layouts and cinematography with a signature orbital movement. The approach to art direction aims to redefine sport, with a focus on emotion and authenticity as well as showcasing a spectrum of narratives that embrace the diversity of ages, abilities and sports that makes Decathlon unique. Ready to Play? To launch the new Decathlon brand to the world, Wolff Olins’ sister creative agency AMV BBDO has developed a campaign centred on the concept of play. At the heart of the creative work lies a profound human insight: regardless of age, skill or sport, the joy of play lives in every single one of us. Decathlon invites everyone, everywhere to rediscover the joy of play. In a world where stress and perfectionism hold so many people back from enjoying sport, Decathlon simply asks, "Ready to Play?". This bold question serves as an invitation and rallying cry to experience the sheer delight of movement and spontaneity, fostering a deeper connection between individuals and the world of sports. The integrated campaign will launch with a hero 60-second film directed by Hector Dockrill, through Magna Studios. The film mixes original footage and found footage and celebrates sport, not as we’re used to seeing it, but as it truly occurs with real people around the world. From children to older people, from beginners to professionals, everyone in this film is united by the spirit of play. The out of home campaign, featuring stills shot by Tom Sloan, also captures the joy of real people at play across a range of sports. Versions of the film will also run in 30, 15, and 6 second formats, across TV, digital and social media. A full 360-campaign, it will first air during Decathlon’s official launch event in Paris and across its global markets on 12th March, and broadcast across 70 markets throughout the month. |
| Media Type | Television |
| Length | |
| Production Company | magna studios |
| Post Production | Coffee & TV |
| Advertising Manager | Celeste Raphael Goumain |
| Advertising Manager | Erwan Soquet |
| Advertising Manager | Lola Le Blanc |
| Advertising Manager | Caroline Marien |
| Advertising Manager | Jean Chevalier. |
| Advertising Manager | Guillaume Ramond |
| Advertising Manager | Vitor Tovar |
| Chief Creative Officer | Nick Hulley |
| Chief Creative Officer | Nadja Lossgott |
| Executive Creative Director | Laura Rogers |
| Creative Director | Jack Smedley |
| Creative Director | George Hackforth-Jones |
| Creative Director, Copywriter | Tim Riley |
| Creative Director/ art director | Michael Jones |
| Creative Director/ art director | João Paulo Testa |
| Social Creative | Chelly Brown |
| Planning Team | Alice Aldridge |
| Planning Team | Rebecca Brett |
| Account Management Team | Bruna Bechelli |
| Account Management Team | Pink Kitsawat |
| Account Management Team | Kenza Chakib |
| Account Management Team | Alexandra Sandford-Smith |
| Account Management Team | David Stokes |
| Agency Producer | Nick Godden |
| Agency Producer | Rhiannon Nicol |
| Agency Assistant Producer | Kieran O’Malley |
| Designer | Simon Dilks |
| Designer | Dian Sofia |
| Director | Hector Dockrill |
| Producer | John Bannister |
| Audio Post Production | Sine Audio |
| Production Company | Gatehouse Commercials |
| Director | Meghan Daniels |
| Producer | Nick Voortman |
| Photographer | Tom Sloan |
| Photographer's Agent | LalaLand Artists |
| Retouching | Studio Private |
5
Molson Coors - See My Name
Aligning with IWD, Molson Coors, celebrates women's hockey players by making their names visible on game-day team shirts.
| Title | See My Name |
| Agency | Rethink Communications Inc. |
| Campaign | See My Name |
| Advertiser | Molson Breweries |
| Brand | Molson Coors |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Marketing Director | K..a Fi......ick Subscribers Only |
| Creative Director | Ca....ne F....en Subscribers Only |
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