Anne Frank House - "The Bookcase for Tolerance"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Germany

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Title	The Bookcase for Tolerance
Agency	INNOCEAN Europe
Campaign	The Bookcase for Tolerance
Advertiser	Anne Frank House
Brand	Anne Frank House
Date of First Broadcast/Publication	2023
Story	It’s no secret we’re living in turbulent times. In 2020, homophobic and transphobic crimes in the UK rose to 14,670, from 10,817 in the previous year. In the Netherlands, the police have registered about 12 percent more discrimination incidents in 2020 than in 2019. And according to an FBI report, racially motivated crimes in the US reached their highest number in more than a decade. One thing is for sure: intolerance is often fuelled by the unknown. By those considered to be “different”. It starts with words and is followed by acts of exclusion and persecution – culminating in terrible acts of violence. Our friends at Anne Frank House believe that education is the best way to counter intolerance and discrimination. To quote Anne Frank’s father, Otto Frank: “We cannot change what happened anymore. The only thing we can do is to learn from the past and to realize what discrimination and persecution of innocent people means.” So, we decided to turn Anne Frank’s famous bookcase – which was once built to protect lives – into a digital, immersive, and educative tool.
Media Type	Case Study
Length	135 seconds