| Title | TAKE A LOOK INSIDE YOURSELF BANNER |
| Agency |
Bickerstaff.000
|
| Campaign |
TAKE A LOOK INSIDE YOURSELF
|
| Advertiser |
Esculab
|
| Brand |
Esculab
|
| Posted | November 2023 |
| Business Sector | Hospitals, Healthcare facilities & Medical Services
|
| Story | FOR WHOM? Medical laboratory Esculab WHAT WAS THE TASK? To create a communication campaign featuring Esculab`s rebranding and reactualizing the importance of medical analyses. AND WHAT WE'VE DONE? We created new brand identity and positioning for Esculab. Then we developed a 360 campaign for people to meet with it. Campaign, asking: what really influences our lives more? Stars or cortisol? Taro or TSH? Affirmations or anemia? Grendpa's edgy character or imbalance of hormones? Knowing for sure is always better then hanging in uncertainty, ain't it? Which, kinda, makes medical analyses a great tool for self-exploration and self-acceptance. That's why from now on Esculab will always be there to help you take a look inside yourself. |
| Philosophy | We revitalized Esculab's brand identity and introduced a 360-degree marketing campaign, prompting introspection by posing intriguing questions about life influences, such as stars versus cortisol and grandpa's character versus hormonal balance. This approach highlighted medical analyses as tools for self-exploration, successfully shifting public perception. |
| Problem | Esculab faced challenges due to the intimidating image of medical analyses, increased competition, and an outdated brand identity that did not resonate with the evolving audience. |
| Result | The campaign transformed the perception of medical analyses, driving engagement and discussions. It boosted Esculab's visibility and reputation, fostering customer loyalty, and encouraged informed health choices, making regular check-ups a priority. |
| Media Type |
Corporate/Brand Identity
|
| Creative director |
Ilia Anufrienko
|
| Head of strategy |
Sergii Lizunov
|
| Strategist |
Mariia Kochurenko
|
| Senior copywriter |
Seva Medvedev
|
| Middle copywriter |
Vlad Minchev
|
| Art director |
Oleksandra Spasova
|
| Project Manager |
Hanna Oryshchenko
|
| Graphic Designer |
Elizabeth Bilohub
|
| Head of PR |
Anastasiia Polska
|
| Public relations manager |
Viktoriia Ivanishina
|
