LYNX - "The Funeral"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spain

4668

Brand: LYNX
Country: Spain

Advertiser: Unilever

Title	The Funeral
Agency	LOLA MullenLowe
Campaign	The Power of a Fragrance
Advertiser	Unilever
Brand	LYNX
Date of First Broadcast/Publication	2024 / 5
Business Sector	Deodorants
Story	With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend* of dark humor seen on streaming channels such as Netflix and the like, featuring the LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection. Teaming up with the irreverent Lionel Goldstein, LYNX and LOLA Mullen-Lowe have taken humor to new heights to play with the power of fragrance. Goldstein's world is a blend of the absurd, the melancholic, and the comical, all while maintaining a sense of believability and relevance. Over the years, Goldstein has crafted a diverse portfolio of sharp and witty films, adding an extra layer of zest to the international advertising scene.
Media Type	Television
Length	75 seconds
Agency	Lola BURBAN
Agency	MullenLowe NYC / MullenLowe Boston
Executive Creative Director	Tomás Ostiglia
Creative Director	Jorge Zacher
Creative Director	Dante Zamboni
Account Manager	Oscar Fernandez-Baca
Agency Producer	Felipe Calviño
Director	Lionel Goldstein
Executive Producer	Eurydice Gysel
Producer	Lander Engels
Director of Photography (DOP)	Grimm Vandekerckhove
Set Designer	Pepijn Van Looy
Editor	Manu Van Hove
Post Production	Bieke De Keersmaecker
Sound	Senstudio
Creative Team	Augusto Callegari
Creative Team	Pedro Mezzini
Creative Team	Lucía Villalva
Creative Team	Corina Martínez Panés
Production Company	Czar.be
Casting	Sasha Robertson
Post Grading	Olivier Ogneux
Design/Graphics	Dries Derycke
Post Production	Czar.be