Title | Heist On Cam |
Agency | MRM Worldwide, London |
Campaign | Heist On Cam |
Advertiser | Oncam Grandeye |
Brand | Security Cameras |
Posted | November 2015 |
Business Sector | Cameras & Video Cameras |
Story | Summary: Security cameras are boring as heck. We created an interactive detective story to tell the unique features of OnCam and made the process of deciding which cam to buy fun for end users.Description: Oncam produces state of the art 360-degree security cameras with unique features such as live image dewarping and live time scanning. Our challenge was to excite people about an inherently boring product such as security cams, while showing all the unique features of Oncam. We created an interactive detective story using 360-degree cameras and put the users in the role of the best detective in town. People loved our hard-boiled story. The project made the news in both advertising and security-specialized websites. With our game, we made the process of choosing a security camera fun and interesting. |
Media Type | Digital |
Copywriter | Alperen Altinoz |
Copywriter | Deniz Makal |
Copywriter | Ufuk Cetincan |
Art Director | Ufuk Cetincan |
Art Director | Deniz Dayıoglu |
Art Director | Fahri Guclu |
Programmer | Gunay Sert |
Programmer | Emre Cakmakci |
Programmer | Fatih Kocak |
Animation/3D | Enis Kilic |
Project Manager | Asli Nur Erguzel |
Project Manager | Firat Sorgucu |
Media Rep. | Ali Erkurt |
Agency Producer | Berna Bulat |
Photographer | Kerem Coban |
Photographer | f.2/8 Photograph Studio |
Production Company | Hacıyatmaz Film |
Director of Photography (DOP) | Meryem Yavuz |
Director | Cağın Dizdar |