Suavitel - "Dani"

VML Mexico

VML Mexico Mexico City, Mexico

435

Brand: Suavitel
Country: Mexico

Advertiser: Colgate-Palmolive Company

Title	Dani
Agency	VML Mexico
Campaign	Dani
Advertiser	Colgate-Palmolive Company
Brand	Suavitel
Date of First Broadcast/Publication	2024 / 3
Business Sector	Cleaning Products, Soaps, Detergents
Philosophy	"Dani" captured some crucial topics in the teenage stage: adolescence, friendship, identity, and mysteries. These topics gave us key points to create a realistic and authentic narrative. The formula seems obvious; a teenager who keeps the secret of his search for identity, known only by his friend. The magic of the script is to create a unique and sensitive ending. The movie cinematically illustrates that true softness not only occurs through the physical act of washing clothes but also in those sincere moments intertwined around the activity.
Media Type	Branded Content
Length	303 seconds
Global Chief Creative Officer	Debbi Vandeven
Global Chief Creative Operations Officer	Lauren Lafranz
Regional Chief Creative Officer	Nino Goldberg
Regional Digital Chief Creative Officer	Daniel Minaker
Regional Digital Chief Creative Officer	Sebastian Tarazaga
Regional Connector / Creative Ops	Facundo Palacios
Regional Connector / Creative Ops	Olivia del Río
Global Chief Creative Officer	Fred Saldanha
Advertising Manager	Roy Zerpa
Advertising Manager	Gavin Du Toit
Advertising Manager	Norma Sánchez
Chief Executive Officer (CEO)	Hector Fernandez
Chief Creative Officer	Luis "Madruga" Enriquez
Creative Director	Héctor Cruz Espinosa
Copywriter	Ricardo Garcidueñas
Head of Art	Rodolfo Lopez
Art Director	Samuel Ríos y Valles
Art Director	Jonathan Jiménez
Copywriter	Pedro Germán López
VP Account Director	Gabriela Gonzalez
Account Grouper	Selene Cuadra
Account Director	Sandra Esqueda
Account Director	Hugo Quesada
Project Manager	Daniela Estrada
Project Manager	Viridiana Barroso
Account Director	Claudio Pérez
Production Manager	Violeta Lopez
Agency Producer	Darío Casso
Editor	Ángel Solis
Production Company	Oriental Films Mexico
Executive Producer	Mauricio Clavijo
Executive Producer	Marianela Knaus
Executive Producer	Michelle Lacoste
Director	María Fernanda “Yupi” Segura
Director of Photography (DOP)	Santiago Cantillo
Production Designer / Art Direction	Amilcar Espadasi
Editor	Saulo Corona
Color Grade Artist	Marla
Color Grade Artist	Fernando Lui
Singer	Emily Holm Nyhuus
Music Composer / Sound Design	Bernhard Pausch
Music Composer	Sebastian Schütze
Sound Design Company	Supreme Music