Title | Girls Let's Go! |
Agency | Zulu Alpha Kilo |
Campaign | Fire Songs |
Advertiser | Girl Guides of Canada |
Brand | Girl Guides of Canada |
Date of First Broadcast/Publication | 2021 / 9 |
Business Sector | Culture, Leisure & Sport |
Story | A new series of “Fire Songs” created for Girl Guides of Canada: classic campfire sing-along songs transformed into anthems that celebrate the fiery spirit of girls. Each well-known tune ¬was updated with new lyrics reflecting the confidence, power and mutual support girls find among each other at Girl Guides. The tracks feature music rewritten to capture the unignorable attitude of girls today, and vocals recorded by a group of real girls who also performed in a series of music videos bringing the Fire Songs to life. |
Media Type | Web Film |
Length | |
Chief Creative Officer | Zak Mroueh |
Executive Creative Director | Brian Murray |
Art Director | Sarah Quinto |
Copywriter | Julia Forrester |
Designer | Dejan Djuric |
Designer | Crystal Huang |
Account Manager | Alexa Macdonald |
Account Manager | Kara Oddi |
Account Manager | Alyssa Guttman |
Executive Strategy Director | Heather Segal |
Digital Strategist | Shaunagh Farrelly |
Production Company Producer | Elvira Labate |
Production Company Producer | Tim Lynch |
Production Company Producer | Revital Grunberg |
Advertising Manager | Jill Zelmanovits |
Advertising Manager | Andrea MacBeth |
Advertising Manager | Heather Palm |
Advertising Manager | Heather Auden |
Advertising Manager | Joy Jochico |
Media Manager | Michelle Jairam |
Media Manager | Cobi Grein |
Media Manager | Natasha Cappelli |
Media Manager | Alessia Bolzon |
Production Company | The Field Experience |
Director | Emma Higgins |
SNDWRX | |
Music Director | Didier Tovel |
Post Production | Zulubot |
Post-production Producer | Adam Palmer |
Post-production Producer | Sarah Dayus |
Editor | Ashlee Mitchell |
Editor | Jay Baker |
Production Artist | Mila Lukezich |