Title | #ReindeerReady |
Agency | Leo Burnett |
Campaign | #ReindeerReady |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2017 / 11 |
Business Sector | Food |
Story | ‘Carrot Stick’ tells the story of a little girl who is inspired to take a carrot stick home from McDonald’s on Christmas Eve, for Father Christmas’s reindeer. She carries it all the way home, where an unexpected twist means she has to look to her dad to help her complete her mission. |
Media Type | Television |
Length | |
Creative Director | Peter Heyes |
Creative Director | Daniel Fox-Evans |
Creative Team | Mark Franklin |
Creative Team | Rob Tenconi |
Account Director | Sam Houlston |
Account Director | Steve Halliday |
Account Director | Felicity Davies |
Account Director | Amy Love |
Account Director | Gracie Smith |
Project Manager | Sarah Ioannou |
Agency Producer | Graeme Light |
Director | James Rouse |
Production Company Producer | Benji Howell |
Editor | Art Jones |
Post Production | Louise Unwin |
Production Company Producer | Jean-Clément Soret |
Telecine | Paul Wilmot |
Special Effects / VFX | Sam Robson |
Director of Photography (DOP) | Christophe Beaucarne |
Production Company | MPC CREATIVE |
Creative Director | Pete Conolly |
Production Company Producer | Sinead Catney |
Project Manager | Carl Ellis Coward |
Executive Producer | Dan Phillips |
Lead Developer | Dan Lewis |
Media Agency | OMD |
Communications Planning | Kathryn Howcroft |
Communications Planning | Lucy Johnson |
Communications Planning | Katie Griffiths |
Partnerships Team | Emma Parrett |
Partnerships Team | Stephen Berti |