| Title | Dad Got Caught |
| Agency | Wunderman Thompson UK |
| Campaign | Dad Got Caught |
| Advertiser | Duracell |
| Brand | Duracell |
| Date of First Broadcast/Publication | 2023 / 7 |
| Business Sector | Batteries (Except Car Batteries), Light Bulbs |
| Philosophy | In the face of soaring inflation, when budgets are tight, it’s tempting to save money by switching well-known, high-quality brands with cheaper alternatives. However, this approach often compromises long-term reliability. Duracell's latest campaign effectively demonstrates that investing in a more durable option can in fact save you more money in the long run and reassures consumers that they’re making the right choice. Created by integrated marketing agency Wunderman Thompson UK, the campaign brings to life how their batteries outlast competing brands by 200%, demonstrating their durability, long-lasting power, and overall performance, which results in fewer replacements and bigger cost savings for families. The campaign, “Dad Got Caught”, shows a Dad buying cheap batteries thinking his family won’t notice. But soon enough his kid’s toy car grinds to a halt and mum’s electric screwdriver unexpectedly fails, prompting the intervention of the iconic Duracell Bunny. With a cheeky yet charming roll of his eyes, he declares: “Someone’s made a questionable choice”. With Bunny watching on, the family’s cries reach Dad in the dark attic. The light in his head torch fails. Karma is delivered with a thump. Known for his boundless energy and reliability, the Duracell Bunny reaches into his back pocket and produces a pack of Duracell Optimum batteries. With a knowing smile, the Bunny advises: “Next time, try Duracell.” The integrated campaign is running across TV, social, out-of-home and radio in LATAM, and will run in the UK, Europe and South America until the end of 2023. |
| Media Type | Television |
| Length | |
| Business Director | Kelli Nelson |
| Business Director | Teodora Ninova |
| Senior Account Director | Charlotte Gladwin |
| Senior Account Director | Victoria Riggio |
| Senior Account Manager | Jemma Western |
| Senior Account Manager | Rudi Macloskey |
| Executive Strategy Director | Neil Godber |
| Senior Planner | Jonny Park |
| Creative Director | Jason Berry |
| Creative Director | Antony Bell |
| Creative Team | Zebedee Devey Waterhouse |
| Creative Team | Jasper McIver |
| Senior Producer | Charlie Woodall |
| Junior Producer | Millie Greenwood |
| Production Assistant | Isabel Chapman |
| Associate Project Director | Katie Oldfield |
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