TitleDavid
Agency
Campaign Vignettes of Mental Health
Advertiser Mental Health Commission of New South Wales
Brand Mental Health
Date of First Broadcast/Publication 2021 / 7
Business Sector Public Safety, Health & Hygiene
Story Film Construction’s recent work in Australia for the Mental Health Commission of New South Wales. This series of film vignettes are part of a digital resource kit designed to help organisations and health workers better respond to the strengths, needs and preferences of people in their communities. In any given year, 1 in 5 Australian adults will experience mental ill-health. In these challenging times, more people are in distress and are being encouraged to reach out for help. Using vignettes helps organisations, managers and frontline staff to tune in to what is happening for someone. It also helps them to generate ideas to improve the access, experience and satisfaction of people using their services. The films feature composite characters, based on hundreds of research hours. They represent people in the community who have common health literacy, mental and physical health profiles. Each character remains anonymous. Yet as they reflect on their experiences, their voices encourage us to listen deeply and consider the unique stories that each person in our community carries with them each day.
Media Type Web Film
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Market Australia
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