An adaptable content strategy is a must in the dynamic world of communications to maintain brand loyalty. No stranger to employing cross-platform... read more
Planning Directors, Rob Estreitinho and Tiffany Mondesir, weigh in on their strategy for resonating with modern audiences and establishing brand... read more
Liz Hanna, Strategy Director at Swift, a VML company, speaks on utilizing social listening to move at the speed of culture. read more
Chatting with Kat Harding, Social Director at Havas Play UK, we unveil the key components to marketing to Gen Z and Gen Alpha: purpose,... read more
In the latest installment of our series focused on how agencies are advising their clients on brand communications to connect with a... read more
With the popularity of social and digital media, the expectations and preferences of the modern consumer has moved away from traditional one-way... read more
Teresa Shiang, Senior Director of Strategy at Ogilvy, leads the Social team in New York; a team of social strategy, content, performance and data &... read more
Stephan Lachmann, Director of Social Media & Content at Havas Germany, fills us in on how the agency creates insightful content through utilizing... read more