The spectacular film shows pleasure seekers proudly releasing their beasts when biting into a Magnum Double, with animals representing the fiercer, more empowered persona, which lives within all of us.
In the words of Neil Gledhill, Global Brand Director Magnum at Unilever, "We are thrilled to launch Release the Beast as a powerful example of Magnum's philosophy. We wholly encourage each and every person to indulge and take pleasure in letting go with us. Everybody has a beast that lives inside them and this campaign is about daring people to unleash it; both through enjoying a Magnum Double and by adopting this attitude to their lives."