| Title | Only O2/Priority |
| Agency | VCCP |
| Campaign | Only O2/Priority |
| Advertiser | Telefónica |
| Brand | O2 |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Telecommunications Services |
| Story | O2 has today unveiled a new campaign celebrating the exclusive benefits of its Priority offering in the first phase of a new fully integrated campaign titled ‘Only O2/Priority’, from its agency of record VCCP London. Priority is O2’s award-winning customer rewards scheme which offers its members a range of exclusive benefits and offers, including early access to the most sought-after events in entertainment via O2’s Priority Tickets platform which hit a record of 1.4 million tickets purchased in 2023, giving customers unprecedented access to 6000+ shows and 2000 artists at more than 300 venues across the UK. Over the past year, Priority members could also enjoy average savings of £700* with access to over 1,000 perks and offers from daily treats and experiences to exclusive money-saving discounts that customers can’t enjoy anywhere else. Members also have the opportunity to be part of O2’s Priority Gig series which has seen iconic talent such as Kylie Minogue and Sam Fender headline free intimate shows for Virgin Media broadband and O2 mobile customers across the UK. This latest campaign shows brand character, Bubl, enjoying Priority offers and experiencing a series of unforgettable nights out with friends. The campaign was cast from real friendship groups who attend gigs together, to capture the authentic energy and passion for music they share. Introducing a new visual style focusing on authenticity, campaign assets are designed to give customers of other networks a sense of FOMO offering realistic imagery from a great night out. The campaign focuses on the joy of communal experiences, capturing a live music crowd at an O2 Academy venue, with Bubl joining in. The 40” AV follows Bubl and friends as they enjoy 48-hour presale access to book Priority Tickets, and other gig-going perks such as queue jump, visiting different O2 Academy venues to enjoy live music. They inevitably head to a kebab shop on their way home reliving the night out before catching the night bus home - depicting a raw, and realistic gig-going experience. |
| Media Type | Television |
| Length |